May 23, 2025

Why Men Are Buying More Perfume Than Ever

The Fragrant Evolution of Masculinity

Perfume has long been a staple in women’s grooming rituals, but over the past decade, a silent revolution has taken place—and it smells amazing. Across the globe and particularly in Pakistan, men are buying more perfume than ever before. The masculine fragrance market has exploded with a broad spectrum of scents, ranging from deep and woody to aquatic and fresh.

At Al Jayyid Galleria, we’ve seen this shift firsthand. Men of all ages are embracing perfumes as an integral part of their grooming, identity, and lifestyle. But what exactly is driving this trend?

Redefining Masculinity Through Fragrance

For centuries, masculine ideals were linked to ruggedness and minimal grooming. But modern men are rewriting those rules. Today’s confident man wears his scent like a second skin, signaling power, style, and sophistication.

Fragrances like Jahaan, Zarhan, and Emperor from our collection reflect this change. They represent bold character, refined taste, and personal expression. The idea that perfume is a “feminine” product has faded—today, it’s a badge of refined masculinity.

The Rise of Self-Care and Grooming Culture for Men

With the global rise of wellness and grooming, self-care is no longer gendered. From skincare routines to haircare and now fragrances, men are discovering the transformative power of grooming.

A perfume like Wild Essence isn’t just a scent—it’s a ritual. With notes of citrus and green woods, it invigorates and energizes, setting the tone for your day. Perfume completes the grooming journey, and men are realizing that a good scent is just as essential as a clean shave or a stylish haircut.

Influence of Social Media, Celebrities, and Content Creators

Platforms like Instagram, TikTok, and YouTube are filled with male fragrance influencers, reviewers, and style curators. Their reach has made niche perfumes and even Arabic scents popular among mainstream male audiences.

On Al Jayyid Galleria’s Instagram, videos featuring Emperor and Blue Punch regularly earn high engagement. These aren't just scents—they’re lifestyle statements. The visibility of these fragrances has helped men feel confident in exploring them.

Affordability and Accessibility of Luxury Perfumes

Previously, luxury perfumes were reserved for a niche audience due to price. Now, thanks to curated collections like ours, luxury has become accessible. Men can experience premium, long-lasting Arabic fragrances at affordable prices.

Perfumes like Zarhan, known for its oriental-woody accord, or Sultan Leather, a unique blend of warm leather and amber, offer luxurious experiences without breaking the bank.

Signature Scent Culture: Identity in a Bottle

Modern men are increasingly in pursuit of a “signature scent”—a fragrance that represents them. A scent becomes part of your identity, a memory trigger, and a social cue.

If you’re bold and magnetic, Jahaan, with its citrus and spice fusion, might be your match. If you prefer mystery and elegance, the depth of Blue Punch might be what you need. This personalization has fueled fragrance sales among men who want their scent to do the talking.

Perfumes as Gifting Essentials for Men

Fragrances have become a go-to gift for birthdays, anniversaries, weddings, and Eid. This is particularly true in South Asia and the Middle East, where perfume gifting carries cultural significance.

Our bestsellers like Emperor and Wild Essence come in premium packaging, perfect for gifting. We’ve noticed a surge in gift purchases during Ramadan and wedding seasons—proof that perfumes are now a respected and thoughtful gift for men.

Long-Lasting Fragrances That Offer More Than Just Scent

Men are drawn to performance-driven perfumes. Longevity, projection, and sillage (the trail a perfume leaves) are major buying factors. Our products are curated to deliver on all fronts.

Take Zarhan—a scent that lasts up to 10 hours, with rich notes that evolve on the skin. known for its strong projection and spicy trail, is perfect for evening wear or events. These aren’t just perfumes—they’re companions that carry your presence into every room.

The Allure of Arabic and Oriental Fragrances

Arabic perfumes have become a favorite in the Pakistani male fragrance scene. The allure of oud, amber, musk, and sandalwood appeals to men who want something bold, masculine, and deeply rooted in tradition.

Our exclusive line, featuring Jahaan, Zarhan, and Wild Essence, combines traditional Arabic fragrance oils with modern refinement. These blends are not mass-produced, offering uniqueness and character in every spritz.

Fragrance Layering and Scent Wardrobes

Another rising trend is fragrance layering—combining two or more scents to create a customized profile. Men are becoming more experimental, building entire scent wardrobes for different moods, events, and times of day.

We recommend combining Blue Punch with a touch of Wild Essence for a fresh yet deep scent, or pairing Jahaan with CEO to create a balance of zest and warmth.

Also, if you want a complete guide about how you can make your perfume last the whole day, click here.

Fragrance Reviews and Community Influence

Thanks to user-generated reviews and scent forums, buying perfume is no longer a shot in the dark. At Al Jayyid Galleria, we actively showcase real customer reviews that guide new buyers.

Our review sections are filled with testimonials like:
“Zarhan smells like royalty. Lasts all day.”
“Emperor gives me instant confidence before meetings.”
This trust-building content is a huge reason men feel comfortable investing in their scent.

Best-Selling Perfumes for Men at Al Jayyid Galleria

Let’s break down our top-sellers that are redefining men’s fragrance:

Jahaan

Notes: Citrus zest, spicy woods, amber
Longevity: 8–10 hours
Ideal for: Daytime elegance, formal settings
Price: Affordable luxury

Zarhan

Notes: Oriental oud, amber, musk
Lasting: 10+ hours
Ideal for: Evening wear, traditional occasions
Projection: Strong

Blue Punch

Notes: Lemon, grapefruit, oceanic woods
Longevity: 6–8 hours
Ideal for: Summer days, casual wear
Character: Fresh and vibrant

Emperor

Notes: Spices, oud, cedarwood
Longevity: All-day
Ideal for: Leadership, power moves
Compliments: Guaranteed

Wild Essence

Notes: Herbal greens, vetiver, citrus
Longevity: 6–8 hours
Ideal for: Outdoors, travel, daytime energy
Feel: Natural and free-spirited

How to Choose the Right Perfume for Yourself

Step-by-step guide:

Identify your scent family: Woody, fresh, spicy, oriental.
Test during different times: Body chemistry changes from day to night.
Ask for reviews: Check what others are saying, especially on our perfume page.
Experiment: Don’t be afraid to layer or try something new.
Match your lifestyle: Office, gym, party? Pick accordingly.

Conclusion: The Future Smells Like Confidence

Perfume is more than a grooming product—it’s an aura, a first impression, and a memory-maker. With modern men stepping into their self-care power, fragrances have become a core part of personal expression. At Al Jayyid Galleria, we’re proud to be part of this journey, helping every man discover the scent that speaks for him.

Whether you're just starting or already collecting, our curated line of Arabic and designer-inspired men’s perfumes ensures a fragrance for every taste, mood, and occasion.

Smell good, feel powerful—shop the best men’s perfumes at Al Jayyid Galleria.